DailyDOOH

Clear Channel Outdoor (NYSE: CCO) announced this week the launch of CCO Inflight Insights, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they’re visiting, the distance they’ve traveled and more.

Dan Levi, CMO, Clear Channel Outdoor told us “The introduction of post-campaign attribution studies into the OOH media sector over the last few years was truly transformative in helping marketers understand the measurable outcomes that OOH delivers. But in today’s digital and data-led marketing ecosystem, the stakes are too high, and it’s no longer good enough for an advertiser to run a campaign and wait eight weeks to understand how their media buy performed. Built off our strategic investments in our CCO RADAR® data platform, we developed this innovative, nimble approach to provide our clients with timely insights and expertise to help turn campaign data into actionable growth strategies, allowing OOH to compete more directly for budgets that traditionally have gone to digital media and performance marketing tactics.”

These visitation insights are available to advertisers during ad campaign flights and give customers the ability to consider ways to optimize their OOH campaign performance to drive more store traffic. Clear Channel Outdoor is the first OOH media owner to introduce an impact assessment solution while OOH campaigns are still live or ‘in flight’.

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The International Day of Peace, or World Peace Day, is observed annually on September 21 to promote peace, non-violence, and a ceasefire globally. Established by the United Nations in 1981, this day serves as a call for all of humanity to set aside differences and commit to building a peaceful and equitable world through activities, awareness campaigns, and global cooperation.

If this digital out-of-home advertising agency, Mobicast based in Kampala, Uganda is supporting the day why isn’t the industry in general?

This Sunday September 21, Mobicast will join Essays for Peace and at midnight and again at midday, they’ll replace their screen content with a glowing candle, As they told us “no words, no logos, no politics. Just hope, reflection, peace. Join us”.

Essays For Peace probably deserves more publicity, their mission is to encourage media owners to replace the content of all screens (private, public, small, and large) with a video of a lit candle; to join the Peace Wave at noon, local time, with a minute of silence and / or ring bells in local communities at 12:01PM, local time.

Mobicast provides technologically advanced digital platforms for the relay of adverts, helping their clients to seamlessly meet marketing targets. With a team of visionary creators and tech-savvy experts, Mobicast delivers impactful campaigns that elevate brands and drive results. They blend creativity with technology to craft memorable experiences, ensuring the advertising message resonates across diverse environments.

#ff @MobicastMedia

After a decade at the forefront of holographic and light field innovation, Looking Glass is now unveiling, what the describe as, a revolutionary new category of display technology called a Hololuminescent Display (HLD) that is said to deliver scalable immersive experiences.

Users can now create video, media and interactive experiences using standard tools, deploy content on existing video infrastructure and display it as 3D holograms on Looking Glass HLDs. This means that 3D software pipelines are no longer required to create immersive visualizations.

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tvONE has expanded its North, Central and South America (NCSA) sales team with the appointment of two new Regional Sales Managers. Steve Payne joins as Midwest Regional Sales Manager, and Mike Dailey takes on the role of Northeast Regional Sales Manager.

• Based in Chicago, Steve brings 20 years of AV industry experience. His career spans sales with AV manufacturer Analog Way, along with extensive hands-on expertise in live events, rental and staging as a video engineer, and integration work as both a field engineer and onsite collaboration engineer.
• Based in Northern New Jersey, Mike offers three decades of AV sales experience across manufacturers, distribution, and representative firms. Earlier in his career, he also spent five years as a morning radio host in Las Vegas and Connecticut.

Jonathan Begleiter, Director of Sales, NCSA, said, “Bringing Steve and Mike on board is a big win for tvONE. They both know the AV world inside and out, and they bring the kind of energy and experience that will make a real difference for our customers. We’re looking forward to seeing the impact they’ll have in their regions.”

Steve will support customers and partners across IA, IL, IN, MI, MN, ND, NE, SD, WI, OH and KY. He can be reached at steve.payne@tvone.com.

Mike will manage the Northeast territory, covering CT, MA, NH, Northern NJ, NY, ME, RI and VT. He can be reached at mike.dailey@tvone.com.

Martine Dodwell-Bennett has joined Absen as its EU Pro-AV sales director, working as part of Absen’s Pro AV division.

In this new role, we uderstand that Martine will focus on driving revenue growth, expanding market presence and ensuring operational results in the delivery of major projects.

Ruben Rengel, vice president of global business development, Absen, told us “We are delighted to welcome Martine to our Absen team. Her extensive leadership experience and proven track record in driving growth across complex markets make her the ideal choice to lead our European sales strategy. With that, her appointment marks a significant step in our commitment to strengthening our presence in the region, and I’m confident she will play a pivotal role in delivering excellence for our partners and customers.”

Martine takes on the role with more than 25 years of experience, with former roles including managing director at 3Squared, where she led the company in delivering cloud-based software systems to infrastructure and train operators, as well as director of sales channel operations for Lutron Electronics.

DisplayNote Technologies has announced the appointment of Ryan McElvaney to lead its global channel expansion efforts.

In this new role, he will be responsible for strengthening partnerships, building new routes to market, and supporting the company’s growing network of resellers and distributors worldwide.

QSIC, a global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, announced this week the appointment of retail media veteran Sean Cheyney to executive vice president of global business development.

He will lead strategic partnerships and revenue-generating initiatives across key markets. The appointment builds on QSIC’s continued momentum, driven by strong adoption of its in-store audio platform across U.S. retail locations.

QSIC has more than doubled in size since January, reflecting growing demand for in-store retail media. With a veteran leadership team in place, including deep roots in retail media, the company is positioned to scale globally. Sean will play a key role in establishing alliances across the retail media landscape that unlock new growth opportunities and advance the company’s expansion strategy.

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In a recent pilot conducted by Satakunta Testbed, the streaming art platform ArtPlayer has been successfully tested in Finnish long-term care homes — Ruskatalot Palveluyhdistys ry and a private community service housing unit — showing promising benefits for residents’ wellbeing through the use of digital signage and art streaming.

ArtPlayer provides curated visual art and music experiences on digital signage screens, smart TVs, tablets, and laptops, designed for both group and individual use.

This pilot explored, across multiple devices, how this innovative welfare technology could help calm residents, evoke meaningful memories, stimulate conversation, and complement caregiving practices.

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LG Electronics (LG) this week announced a new multi-year deal with the National Gallery in London to become the institution’s Modern and Contemporary Art Partner.

As part of this role, LG will support the National Gallery’s current and upcoming projects with leading artists, continuing its rich artistic tradition. The National Gallery is committed to presenting contemporary art in dynamic conversation with the historic collection through its artist residencies, artist conversations and artist commissions.

The new partnership with the National Gallery builds on LG’s long-standing collaboration with the art world. Through LG OLED ART, the company champions artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age.

For example, this year (again) LG celebrates four years as Global Partner of Frieze, where it has worked with world-class talent to showcase work at shows in Los Angeles, London, New York and Seoul, including South Korean painter Park Seo‑Bo in Seoul this month and South Korean artist Suh Do-ho in London next month.

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Wildstone has completed the acquisition of nine billboard faces over six billboard structures in metropolitan Melbourne from High Street Media, taking its Australian portfolio to 71 assets, now comprising 44 static and 27 digital billboards.

The new additions include three double-sided digital and static structures and three single-sided digital screens. Four of the six are super sites located along major arterial routes including the South Gippsland, Frankston and Princess Freeways. The fifth and sixth are spectacular sites, situated on the Metropolitan and Western Ring Roads.

Jonathon Kouvelis, Director at High Street Media, said: “I was very happy with the way this transaction progressed with Wildstone, which handled every aspect of the deal expertly from start to finish. I’m proud of what we’ve achieved with these sites and believe they will continue to thrive under Wildstone’s ownership.”

All assets are subject to long-term agreements with established billboard operators. ASX-listed oOh!media manages five of the sites, with Civic Outdoor operating the sixth.

The acquisition aligns with Wildstone’s global infrastructure model, which centres on the long-term ownership of quality billboard assets. Wildstone works in partnership with media operators to ensure each site is fully optimised while remaining focused on the growth of its asset base.

“We’re pleased to have completed another strategic transaction in Victoria as we continue to grow our footprint across the country,” said Noel Cook, Managing Director of Wildstone Australia. “Reaching 71 billboard assets in just over a year reflects the strength of our approach and the response from billboard owners and landlords looking for long-term value. We remain focused on further acquisitions in both metropolitan and regional markets.”

Wildstone claims to be the largest owner of outdoor advertising infrastructure in the world, with more than 5,400 assets. It entered the Australian market in May last year and has since completed a number of acquisitions in the country.