DailyDOOH

JCDecaux has launched a new suite of digital advertising opportunities at Sydney Airport, helping brands make an impact at key moments in the passenger journey.

The new iconic additions, T3 Atrium Halo, T2 Influence, and T1 Arrivals Retail Pillar, deliver standout visibility and presence, enabling advertisers to build awareness, consideration and drive immediate sales.

Mark Zaouk, Group Executive – Commercial, Sydney Airport, said “We’re committed to creating a world-class airport experience, and advertising plays a key role in that. Our partnership with JCDecaux is bringing in premium new formats that offer genuine value to advertisers while enhancing the terminal environment.”

The first Iconic Impact assets now live are:

• T3 Atrium Halo (Qantas Departures): A striking digital ring wrapping the T3 Atrium. Designed to work in sync with existing two large-format atrium screens, it creates a captivating visual experience for travellers in one of the airport’s most prominent locations, often used for brand activations.
• T2 Influence (Departures): A double-sided portrait screen located in the transformed T2 retail precinct. With long dwell times and strong pedestrian flow, it allows advertisers a moment of high influence with domestic travellers in a premium retail setting.
• T1 Arrivals Retail Pillar (Arrivals): Three 75-inch portrait screens wrap a pillar, directly at the entrance to Heinemann Duty Free. In Pier C The Retail Pillar comes packaged with a portrait screen in Pier B capturing 62 percent* of all arriving passenger moments before they shop for alcohol, beauty, fragrance and confectionary.

Major brands have already secured these iconic new assets for the launch including Marriott, NRMA Insurance, Volvo Cars, Westpac, Jim Beam and Burberry.

Jemma Enright, General Manager – Airports, JCDecaux Australia & New Zealand told us “Airports offer a rich emotional context and a high dwell environment for brands to make a lasting impression,. These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most. These new assets give brands greater flexibility to connect with high-value travellers throughout the airport journey. We’re seeing strong demand from advertisers who want to show up in bold, memorable ways, especially when the formats are smart, digital, and designed for high-attention moments.”

This launch marks the first phase of JCDecaux’s Iconic Impact rollout at Sydney Airport with more to come later in 2025.

JCDecaux holds exclusive rights to deliver advertising across all of Sydney Airport’s domestic and international terminals.

JOLT this week announced the release of its industry-first, customer insights report, which reveals that #EV adoption is reshaping how Australians move and connect through smarter vehicles, better technology, and growing access to public charging, creating new opportunities for brands to connect with consumers at scale — both behind the wheel and on the street.

The new report’Smart, savvy and always-on: meet the audience driving change — and EVs’, combines exclusive JOLT first-party insights,* with key industry data to reveal how smarter EVs, growing infrastructure and shifting routines are driving new consumer behaviours — and redefining the path to purchase for brands looking to reach high-intent, connected audiences.

JOLT uniquely combines real-world utility, with real advertising reach, delivering high-impact street furniture in high-density, high-traffic, urban locations. This dual proposition allows advertisers to engage audiences both on the move and at moments of pause, reaching roadside city commuters and EV drivers alike.

Read the rest of this entry »

Located in the heart of High Wycombe, the Eden Centre is a prime retail destination serving an affluent commuter population. When Progressive Outdoor sought to expand its DOOH network in this high-footfall location, EcoVista was engaged to deliver a complete solution – from early planning to long-term operational support.

The project is the latest in a series of successful collaborations between EcoVista and Progressive Outdoor, underlining a trusted relationship built on turnkey delivery, service transparency and a shared commitment to premium quality.

Tom Bew, managing director at Progressive Outdoor told us “EcoVista gives us the reliability and accountability we demand. Their proactive monitoring and rapid SLAs mean we can be totally transparent with clients. It’s not just about the screen – it’s about delivering a premium product with the service to match.”

Progressive Outdoor identified the Eden Centre as a commercially valuable site for a new digital screen, targeting a key London commuter route. The location – mounted between two columns on the centre’s rotunda façade and overlooking a busy traffic island – required careful structural integration, architectural alignment and minimal disruption during installation.

Read the rest of this entry »

Waitrose, in collaboration with Wonderhood Studios, MG OMD, Grand Visual and Talon, has created two special builds in London with a giant kebab skewer breaking through the posters to highlight one of the headlines for its summer campaign: ‘Anything is a kebab if you put a skewer through it!’.

The two billboards, one in Camden and the other in Westfield White City, were designed to cut through the sameness of summer food and retail advertising and encourage Waitrose customers to have fun and try new things over the season.

Jack Croft, Executive Creative Director at Wonderhood Studios said: “We wanted to challenge ourselves to see if anything truly is a kebab if you put a skewer through it. Turns out, IT IS.”

The high-footfall Westfield site was strategically selected by Talon, aligning with Waitrose’s audience to spark curiosity and delight, reminding customers that summer is the ideal time to explore all that seasonal foods have to offer.

Read the rest of this entry »

Leading online global experiences platform, GetYourGuide, and creative agency, Fold7, are launching an unmissable summer campaign inspiring Londoners to discover and book unforgettable travel experiences through the marketplace.

The campaign highlights how GetYourGuide can give travellers access to out of the ordinary experiences that buck the tick box tourist trail.

James Joice, Managing Director at Fold7, told us “44% of Brits travel for their passions, and GetYourGuide has an incredible offering that caters to this. Our work captures that spirit, with impactful design and witty copy lines. We are looking forward to sharing it with London this summer.”

The ads will run at maximum impact OOH sites in high-footfall areas during holiday season, including London Underground, roadside billboards, and digital screens in key commuter and tourist hubs.

Read the rest of this entry »

UK Omnichannel media owner, i-media, has launched ‘Pitstop’, a Motorway Reward App, aimed at enhancing the driving experience and better connecting consumers with brands on the road.

Pitstop is described as a utility app offering drivers the ability to plan trips, unlock rewards, access partner discounts, and enjoy personalised offers.

With real-time milestone tracking and seamless integrations to support navigation and delivery platforms, this is a first for road users who find it notoriously difficult to plan their motorway stops. By selecting drivers’ favourite brands, facilities, and services, the app offers personalised rewards.

These could include 2-for-1 Coca-Cola products or free upgrades on Costa Coffee products, redeemable on-site. Affiliate brand deals and prize entry draws are also available on the app.

Pitstop further strengthens i-media’s end-to-end offering, unlocking first-party customer and vehicle data for brands and providing advertisers with unprecedented effectiveness when targeting audiences on the road. Sponsorship opportunities are available to boost visibility, positioning, and reach, as well as brand offers that incentivise engagement and increase brand loyalty with personalised targeting, providing trackable results. Rich Media ads, banners, and push notifications are also available to brands looking to connect with new audiences.

Read the rest of this entry »

WARC’s The Future of Programmatic 2025 report, released last week, highlights emerging trends in programmatic.

Based on insights from both WARC and external research, it provides an overview of the programmatic marketplace, a deep-dive into three specific trends – the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home advertising – and includes practical guidance for marketers evolving their programmatic and ad tech capabilities.

Paul Stringer, Managing Editor, Research and Insights, WARC, told us “The past few years have been challenging for open web programmatic advertising due to issues over transparency, targeting and measurement. There is a growing sense that it must reinvent itself or risk losing even more ground. Fortunately, programmatic advertising is showing promising signs of progress as advertisers put more emphasis on quality inventory, embrace privacy-friendly approaches and cookie-less channels like CTV, retail media and DOOH, and adopt advanced AI tools that enhance brand safety measurement — signaling a potential renaissance for open web programmatic advertising.”

Key trends outlined in WARC’s Future of Programmatic 2025 report include:-

• Marketplace overview: The shift to quality. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms.To cope with signal loss, advertisers are responding by adopting a range of cookie-free strategies, with first-party data and contextual advertising proving particularly popular. Research by Comscore shows nearly half (48%) of marketers expect to primarily rely on cookie-free targeting tactics by the end of 2025.

  Following years of inaction, advertisers are now looking for more transparency and control over programmatic buying, and putting more emphasis on quality and brand-safe inventory. Spend efficiency on programmatic campaigns has increased 14% since 2023, according to the ANA’s Q1 2025 transparency benchmark report.

  Phil Acton, UK Country Manager, Adform, commented “Walled gardens have built their empires on scale, not transparency or quality. The open web’s strength lies in accountability and collaboration, delivering better results for advertisers, more revenue for publishers, and richer experiences for consumers.”

  According to research by the IAB, key programmatic growth areas this year include retail media, CTV and DOOH. WARC forecasts indicate both CTV and retail media will lead ad spend growth to 2026, ahead of channels including social media, online audio and search.

• The rise of sell-side curation. Programmatic curation (the process of packaging advertising inventory based on criteria like audience interests, behaviours and contextual relevance) is moving to mainstream adoption and could eventually become the primary means of transacting on open web inventory.According to a 2024 study by Exchangewire, 41% of marketers across Europe see curated deals as an opportunity to drive higher ROI; and programmatic consultancy, Jounce Media, reports that multi-publisher curated deals now represent nearly three-quarters of all bid requests in programmatic advertising. The open auction, meanwhile, is in structural decline.

  Joe Root, CEO and co-founder, Permutive, said “Curation effectively harnesses first party data from publishers alongside all addressable audience signals. When advertisers operate this way, you see huge uplifts in reach, and more importantly, significant improvements in outcomes.”

  However, curated deals can mean higher costs for both advertisers and publishers. Advertisers do not always get clear visibility into where their ads run, what data was used, and who the supply partners were, while publishers also lack insight into how their inventory is being packaged and where it is being sold.

• Brand safety’s AI-powered evolution. Marketers increasingly see brand safety as a top priority, according to IAB Europe, and evidence from the ANA’s 2025 Programmatic Benchmark shows advertisers are buying more quality, brand-safe inventory. Along with these behavioural shifts, brand safety tools are evolving.New AI-powered tools are capable of analysing content and context with far more precision and granularity than traditional tools, like keyword and category blocking, which have failed to protect brands from showing up in unsafe environments while unfairly penalising publishers.

  There is hope these new tools will help shift brand safety strategies from being reactive to proactive, while increasing trust, accountability and transparency across the entire programmatic ecosystem.

  Laura Quigley, Senior Vice President APAC Sales, Integral Ad Science, was quoted as saying “AI is revolutionising digital advertising by enhancing brand safety and performance. Innovative AI technologies can analyse vast datasets to identify harmful content and predict trends, allowing marketers to strategically place ads that align with their brand image and risk tolerance.”

• The growth of programmatic out-of-home. Programmatic digital out-of-home (prDOOH) represents an evolution in outdoor advertising, combining out-of-home (OOH) media’s traditional reach capabilities with the precision and addressability of programmatic buying.While OOH ad spend has remained largely static since 2013, global digital out-of-home (DOOH) spend is growing at a healthy pace – up 15.0% in 2024 and forecast to rise 14.9% this year, reaching $17.6bn, per WARC Media.

  Half of all digital out-of-home (DOOH) campaigns are now purchased either fully or partly programmatically, which offers more flexibility and precision than traditional OOH, allowing brands to target audiences with more relevant and timely ads. Research consistently shows that outdoor is more effective when combined with other channels.

  The ability to adjust creative in real-time, is a major benefit of prDOOH. Adoption of dynamic creative optimisation (DCO) is on the rise. This enables brands to adjust creative based on data triggers, such as time of the day, footfall, weather, and even product availability – to deliver more relevant and effective advertising. But scale remains an issue given the finite amount of prDOOH inventory available.

  Helen Miall, Chief Marketing Officer, VIOOH, told us “prDOOH’s lower barriers to entry and data-driven capabilities are enabling advertisers to increasingly use real-time messaging within dynamic creatives. This ensures highly contextual and relevant campaigns, confirming the 37% more attention that OOH delivers to digital ads within multi-channel campaigns.”

WARC subscribers can read The Future of Programmatic 2025 in full. A WARC podcast on the report will be available later in the month.

The report is part of WARC Strategy’s Evolution of Marketing, a content programme of in-depth forward-looking reports focusing on the future of the marketing discipline by drawing on the latest evidence, emerging trends, technologies, media, social influences and other drivers of change.

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that nominations are now open for its annual Leading Women in Digital Media Awards.

The awards program developed by WE.DOOH (the association’s Women’s Empowerment Initiative) recognizes outstanding female leadership at DPAA member companies.

“The purpose of these awards is to spotlight the valuable contributions of women in our industry,” said Barry Frey, President & CEO of DPAA. “DPAA Women’s Empowerment Initiative continues to be an important growth program for the DOOH industry.”

Awards will be given out in three categories and winners recognized during #OOHNYC at the DPAA Summit on October 14th at Chelsea Piers in NYC…

• Rising Star – recognizing emerging female leaders
• Unsung Hero – highlights women whose work, actions or activities often go unseen, but have advanced the DOOH industry
• Vanguard – experienced, who looks to advance women in the industry as well as the industry itself

Last year’s recipients included: Nicole Robinson-Etienne from Intersection (Rising Star), Margarita Neymark from Wrapify (Unsung Heros), and Lina Maggi from National Experiential (Vanguard).

Nominations are due August 19, all DPAA member companies are encouraged to submit nominations. Submissions will be reviewed, and award recipients will be decided upon by members of the WE.DOOH Advisory Board.

Information on how to nominate can be found here.

Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, last week announced the launch of Programmatic Guaranteed (PG), a way to buy and sell OOH campaigns when certainty and control are essential.

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during high-demand periods. With the addition of Programmatic Guaranteed, Vistar’s marketplace now supports the full spectrum of programmatic transaction types—open exchange, private marketplace (PMP) and guaranteed—ensuring every campaign objective can be met.

Programmatic Guaranteed provides the assurance of direct deals and the speed, scale and flexibility of programmatic. For advertisers, it means guaranteed delivery on high-value inventory. For media owners, it provides budget confidence and enables them to plan and manage their inventory with greater efficiency when it matters most.

“In EMEA, advertisers are increasingly looking for programmatic solutions that offer both speed and certainty, especially when planning around key cultural moments or short-flight activations,” said Diederick Ubels, Managing Director, EMEA at Vistar Media. “With Programmatic Guaranteed, we’re giving brands the confidence to secure strategic placements in advance–without losing the benefits of automation and scale–while also enabling media owners to better plan inventory and capture guaranteed budgets across a wider range of campaigns.”

Vistar’s Programmatic Guaranteed solution is designed specifically for the complexity of OOH, and built to do more than just reserve space. Unlike other offerings, Vistar says that it provides a fully integrated workflow that makes execution easier from start to finish, including automating pacing on behalf of the media owner to ensure campaigns deliver smoothly and as expected.

Vistar’s approach includes:

• Inventory reservation: Vistar enables true reservation of campaign inventory through its ad server. Media owners using other ad servers or CMS platforms can coordinate availability using their existing systems.
• Automated pacing: Uniquely, Vistar takes on pacing responsibilities—automatically distributing impressions across the flight and adjusting for screen outages or fluctuations to keep campaigns on track.
• Seamless activation: When using Vistar’s DSP, campaigns are pushed directly into the buyer’s account, with any updates from media owners reflected automatically, no manual setup required. For omnichannel DSPs, a shared deal ID enables activation.

Historically, buyers had to choose between the flexibility of non-guaranteed and the certainty of direct deals, often at the cost of manual effort and limited scalability. Vistar’s Programmatic Guaranteed offering eliminates that tradeoff, making it easier to plan campaigns with confidence, execute efficiently and deliver results when guaranteed outcomes are essential.

With Programmatic Guaranteed, advertisers benefit from:

• Guaranteed delivery: Secure guaranteed impressions, ad plays or screen time on high-value inventory at a fixed price.
• Streamlined execution: Activate campaigns directly through Vistar’s DSP omnichannel DSPs —no manual processes or workarounds.
• Strategic precision: Confidently plan around key events or short-flight, high-impact campaigns with reserved placements.

Media owners benefit from:

• Budget confidence: Reserve inventory and revenue commitments in advance of high-demand periods.
• Operational efficiency: Automated pacing and dynamic reallocation to meet delivery goals.
• Flexible monetization: Preserve premium pricing for high-value inventory, or secure larger guaranteed budgets upfront during peak periods, supporting better revenue forecasting and inventory planning.

Programmatic Guaranteed is ideal for campaigns that require confidence, control and consistency, especially when inventory is in high demand or timing is critical. Common use cases include:

• Tentpole moments & high-demand events: Secure premium inventory in advance of high-traffic periods like the Super Bowl, World Cup, Formula 1, Black Friday or national elections, when screens fill up fast.
• Short-flight, large budget campaigns: Maximize share of voice for time-sensitive activations such as product launches, flash sales or announcements that require high impression volume over a brief window.
• Strategic sponsorships & precision targeting: Lock in placements across spectaculars or high-traffic locations for long-term visibility, or run location-specific takeovers to reach targeted audiences.

Vistar believes that it has done the hard work behind the scenes for a Programmatic Guaranteed solution that is seamless, reliable and scalable, allowing both buyers and sellers to operate with the confidence of a direct deal, without the operational lift.

Annabelle Kayye has joined SpinetiX, a leader in digital signage solutions, as National Customer Success & Sales Manager, United States.

This newly created position reflects the company’s long-term commitment to the indirect business model and to the dedication to providing enhanced business support to channel partners across the U.S.

In her new role, Annabelle will serve as the point of contact for members of the SpinetiX Channel Partner Program in the United States and will focus on strengthening partner relationships, streamlining access to SpinetiX resources, and delivering a comprehensive channel enablement experience. With a strong background in account management and project consulting, she will help partners deepen their expertise in the SpinetiX product portfolio, identify new growth opportunities, and maximize the business value of their projects.

“The United States is a strategic market for SpinetiX, and our partner ecosystem is the driving force behind our growth,” said Francesco Ziliani, CEO of SpinetiX. “By bringing on a dedicated, people-first resource like Annabelle, we are investing in stronger relationships, closer collaboration, and greater success for our U.S. partners.”

Annabelle will report directly to Nikola Knezovic, VP of Sales.